Mobile is an integrated technology within the marketers tool set. Any marketer will confirm just how many internet searches are performed on mobile devices instead of a computer or laptop. If you aren’t utilising mobile in your business and advertising to mobile users then you need to reconsider your strategy.
Having a mobile marketing campaign in place is something every business owner should have to engage with their customer base. The growing number of mobile users worldwide provides an almost endless supply of potential prospects and new leads that can be marketed to using mobile devices and smartphones.