Social marketing will enter a very exciting phase in the new year. The name of the game will be the same but the theatre of operations will be quite different.

As we have seen in 2017, social media marketing has become more location-based, mobile and personalized. These are the three unique aspects that will help redefine social media in the future not just in 2017.

Social technologies will remain at the heart of people that are connected to the Internet. Still, social media marketing remains the most effective way of engaging with the populace and has become an integral part of

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