Mobile App Marketing - You need the right exposure!

Far too many advertisers are STILL ignoring mobile as part of their digital strategy. In today’s always-on, multi-device environment, these advertisers are missing countless opportunities to get their brand in front of the right people, at the right time, in the right place.

Building a mobile app is a primary step in your mobile strategy. But what then? How are people going to know about your new mobile app? How are they going to find it? Where are they going to find it?

These are important questions to evaluate and answer within the definition of your mobile technology strategy.  Without a concise plan of action in terms of marketing your mobile app or mobile responsive website, you WILL fail to establish a sizable user base.

With over 1 million Apps in the App Store, it’s easy for an App to slip past even the avid app downloaders. .

As at June 2015, more than 100 billion mobile apps had been downloaded from the Apple App Store alone. Now add to that all the mobile apps in the Google Android app store and the Windows Mobile App store and you begin to fathom how many apps you are competing with.

And yes there are some that become overnight successes, but the majority of apps need a strong marketing strategy to succeed.  We have a lot of experience in iPhone and Android Apps and what makes them enticing to users, so we can help your app to get more downloads, increase engagement and generate more revenue for your business.​

To do this, we have a very specialised marketing team who are experts in the field of marketing and brand establishment in the mobile space. We offer these services to make your app or website known in the world of mobile apps and mobile responsive websites.

This makes us pretty qualified when it comes time to answer questions such as:

• ​How do I get people to download my mobile app or find my mobile website?
• How do I get people to use my mobile app?
• How do I keep people from deleting my app?

A great mobile app marketing company to deal with!

Look, you have to understand that app marketing is not just about making a random list of things you want to do when you market your app. It's a holistic approach using specialised market targeting methodologies. The success of your app is directly dependant on your approach to marketing your app, backed by a well executed strategy for engagement.

These marketing strategies and plans should be developed beforehand to maximise the impact on your potential market., but should you already have developed and even launched your app, there is still time to put in place a proper marketing plan to grow and maintain your user base.​

Our insights into mobile app marketing​ and strategies to improve app usage are precise and clear

• ​Getting a Marketing team onboard beforehand is important. This will allow more time for them to put together the correct strategies.
• Money is great for buying users, but nothing works better than offering the value that they need from your app and it's critical to let users know what value they are going to get out of using your mobile app.
• Plan around future events, such as discounts you might offer app users
• Develop in-app material that is useful and will add value to the end user
• Don't over do push notifications and messaging
• Do proper app store optimisation
• Build an online presence for your user base where they can interact and get support, rather than having them posting lousy app reviews when something isn't working
• Encourage viral dispersion
• Get feedback all the time and implement strategies to improve the user experience
• Choose an appropriate name
• Leverage new technological features
• Measure, improve and keep marketing your app

This is by no means a complete plan of the marketing that needs to be done for your mobile app or mobile strategy. There are many more tactics that we use when you engage our expert services.

We are also able to develop a complete customised marketing and branding strategy for your mobile app and/or mobile friendly website.​

Mobile App Marketing Packages

Each package is tailored to suit the business, its products, its culture and the brand persona. We include things such as targeting research, strategy sessions, monthly reporting, graphic creation, access to lead pages and connecting apps for Lead Ads plus all ad creation and copy.

For example: If you have a mobile app that serves legal advice you would target potential users that are searching for keywords around the terminology relevant to the topics you cover inside your mobile app or the services your legal firm provides to the public. You don't want to market yourself to every Tom, Dick and Harry when it's actually Sally that's needing your services.

​Consequently you have the ability to put your mobile app in front of them when they are searching in the app stores of Apple and Google for relevant mobile applications. Or bringing on-demand mobile friendly websites to the device they happen to be using while they are on the bus or train. By targeting your audience you are able to publish the best information, at the right time to the precise group of people you want. 

This is particularly useful when you want to target customers inside a pre-determined geographical area or having a particular buyer persona.

We put you in front of your clients and potential customers with the right Marketing Services

Each service is customised for our clients taking into account the target market of the mobile app or mobile responsive website. We take into account the user personas, the client's budget and what the best channels are for marketing and advertising.

Marketing Coach

For additional marketing services and strategy work, our hourly rate is $180 per hour. These calls or meetings will be used to identify key areas for improvement, and to determine the most cost effective way to move forward. They can be organized via Skype, or in person depending on location and potential travel expenses.

I'M READY TO FIND OUT MORE

Click the button below and send us your contact details for a no-obligation free consultation about your mobile app!

Or call us now on +61..450.717.602 (AEST 9am-5pm)

Or call us now on +61..450.717.602 (AEST 9am-5pm)

Google Mobile App Marketing Packages.

Facebook Mobile App Marketing Packages.

Or call us now on +61..450.717.602 (AEST 9am-5pm)

Did you know that it's possible to get your mobile app developed for FREE? Contact us to find out more.