So you want to know why it's so important to Go Mobile?
Read through some of these statistics about mobile device usage and you will quickly understand why it's so important to contact us straight away to get your company on track with the mobile evolution that's taking place across the world.
Mobile Industry Statistics
- 80% of internet users own a smartphone (Source: SmartInsights, 2015)
- By 2018, eMarketer estimates over one-third of consumers worldwide, or more than 2.56 billion people will be smartphone owners. That 2018 figure also represents over half-51.7% – of all mobile phone users. (Source: eMarketer)
- 84% of small businesses who have invested in a mobile presence say that they see immediate and long-term benefits (Source: Web.com)
- According to Google’s Mobile Search Moments Study, 40% of mobile searches have local intent. Similarly, 77% of mobile searches occur at home or at work, while 17% is on the go. (Source: Google Mobile Search Moments Study)
- According to a recent study, mobile internet traffic reached 60%, surpassing desktop internet traffic which declined to 40%. (Source: CNET)
- 84 percent of small businesses that are using mobile marketing methods report increases in new customers. (Source: Marketing Zone)
- There are officially more mobile devices than people in the world. The world is home to 7.2 million gadgets, and they’re multiplying five times faster than we are. (Source: The Independent, 2014)
- Mobile Marketing will generate $400 billion in 2014 (Source: Mobile Marketing Association)
- Mobile Ad Spending will top $160 billion worldwide by 2018, taking over 65% of the digital market. (Source: eMarketer)
- Mobile commerce will account for 24.4% of overall eCommerce revenues by the end of 2017. (Source: CMO Council)
- Android expected to have 31% market share by 2016 (Source: IDC)
Mobile Device Usage Statistics
- 70% of all mobile searches result in an action within an hour. (Source: Forbes)
- 75% of shoppers admitted to using their mobile device while shopping in store (Source: InReality)
- 70% of mobile searchers click to call a business directly from Google’s search results (Source: SearchEngineWatch)
- 53% of American consumers use their smartphones to access search engines at least once a day (Source: Google and Mobile Marketing Association Survey)
- Globally, 80% of consumers have used computers to access the Web within the previous seven days. Sixty percent used their mobile devices to do so (Source: Google and the Mobile Marketing Association Survey)
- Somo analyzed the mobile capabilities of the top 50 high street retailers finding that: 40% do not have a mobile optimized store locator, 20% don’t have a transactional mobile site, 46% don’t support responsive web design (Source: Econsultancy)
- 68% of people use a mobile device to look up a store address (Source: SocialLight)
- 96% of new smartphones sold are either iPhone or Android Devices (Source: The Verge)
- 91% of Smartphone users keep their phone within arm’s length. (Source: Forbes)
- 52% of mobile users check the prices of an item online they wish to buy. (Source: BusinessOn)
- 90% of consumers say buying decisions are influenced by online reviews (Source: Marketing Land)
- 86% of mobile internet users use their mobile device while watching TV, with 37% of those browsing the internet for non-related TV material (Source: Yahoo)
- 25% of US mobile web users only access the web from their mobile phones (Source: On Device Research, as reported by MobiThinking)
- 60% of global mobile consumers use their mobile device as their primary or exclusive internet source (Source:Internet Retailer)
- 25% of smartphone owners ages 18-44 can’t remember the last time their phone wasn’t next to them (Source: Fast Company)
- Smartphone users spend an average of 60 minutes a day. iPhone users average 90 minutes a day. (Source: Experian)
- Wi-Fi has become the medium of choice. 2/3 of US consumers prefer Wi-Fi to Cellular. (Source: Deloitte)
- By 2020, it is predicted that 24 Billion devices will be connected to the Internet. The vast majority will use some form of wireless for access. (Source: Gigaom)
Mobile Websites Statistics
- 55% of all searches are from mobile devices (Source: eReachConsulting)
- 60% of global mobile consumers use their mobile device as their primary or exclusive internet source (Source: Internet Retailer)
- “I’m outta here.” 60% of mobile users expect a site to load in 3 seconds or less. 74% are willing to wait only 5 seconds for a site to load before leaving. (Source: Compuware.com)
- 48% of users say that if they arrive on a business site that is not mobile optimized, they take it as an indication of the business not caring (Source: MarginMedia)
- 95% of smartphone users have used their phone to look up local information. After doing so, 61% called and 59% visited. (Source: Forbes)
- 50% of all mobile searches are conducted in hopes of finding local results (Source: SearchEngineWatch)
- 61% of local searches result in a purchase (Source: Business2community)
- 50% of mobile users visit a store within a day after conducting a local search (Source: Google)
Loyalty Programs And Rewards Statistics
- 78% of consumers report being either “frequently” or “sometimes” influenced by coupons (Source: FirstDataCanada)
- Mobile Coupons receive 10x higher redemption rates than print coupons (Source: GoMobileBook.com)
- 56% of smartphone users want to receive location-based offers on their phones when they are near a store (Source: FirstDataCanada)
- 89% of consumers carry at least one merchant loyalty program card in their wallet (Source: ICPPrint)
- 40% of shoppers look for offers on their mobile devices while in store (Source: Millennial Media)
- 48% of consumers say that the most critical time to gain their loyalty is when they make their first purchase or begin service. (Source: ClickFox)
- Returning customers spend on average 67% more than first-time customers. (Source: Bain and Company)
- Up to 15% of a business’s most loyal customers account for 55-70% of the company’s total sales. (Source: The Center for Retail Management at Northwestern University)
- Only 34% of SMB owners have any loyalty program at all, and of those who do, the majority are offline. (Source: BIAKelsey)
- 78% of consumers are not yet loyal to a particular brand. (Source: Nielsen)
- 94% of loyalty program members want communications from the programs they participate in. (Source: Maritz)
- Thirty-eight percent of marketers identified their biggest challenge in 2015 as improving customer acquisition and retention. (Source: TeraData)
- Online content drives 62% of millennials to brand loyalty. (Source: NewsCred)
- 73% of smartphone users are interested in interacting with their programs through their mobile device. (Source: Maritz)
- 61% of SMBs report that more than half of their revenue comes from repeat customers, rather than new business. (Source: BIAKelsey)
- Socially connected loyalty program members have an 18% lift in spend. (Source: CrowdTwist)
- 63% of women and 53% of men say they will stay with a brand longer when earning rewards. (Source: Cherry London)
- 69% of consumers say choice of retailer is influenced by where they can earn customer loyalty/rewards program points . (Source: Maritz)
- 73% of smartphone users are interested in interacting with their programs through their mobile device. (Source: Maritz)
- Mobile offers are redeemed 10x more frequently than print offers. (Source: eMarketer)
- A 2% increase in customer retention has the same impact as decreasing costs by 10% (Source: HubSpot)
Beacon Statistics
- Timely in-store messages sent to customers can lead to 20x increase in purchase intent (Source: inMarket)
- The beacon base in the US will consist of 4.5 million active beacons by the end of 2018, with 3.5 million of these devices in use by retailers. (Source: Business Insider)
- Retailers to invest $2.5 Billion in IoT within 5 years. Much of that investment will be for beacons and RFID tags. (Source: Juniper Research)
Wi-Fi Marketing Statistics
- 60% of people can’t go without Wi-Fi for more than 1 day; 75% of people say 1 week without Wi-Fi would leave them grumpier than 1 week without coffee (Source: Iconic Displays)
- 62% of local business customers spend more time in store if Wi-Fi is available (Source: iGR)
- Businesses who offer free Wi-Fi to boost sales numbers have a success rate of 72% (Source: iGR)
- 75% of businesses say they consider free wireless access to be either “important” or “very important” to their business now. (Source: iGR)
- 64% of consumers make a restaurant choice based on availability of Wi-Fi services (Source: Accenture)
- 79% of even the least Wi-Fi Interested shoppers, age 45+ are positively influences by in-store Wi-Fi availability (Source: Accenture)
- 78% of Facebook users are mobile-only (Source: CMO Council)
- 56% of social network users have stated they would use their social profiles to login in return for a customized experience with a brand. (Source: CMO Council)
- 74% of people would be happy for a retailer to send a text or email with promotions while they’re using in-store Wi-Fi (Source: OnDeviceResearch)
- Up to 70% of consumers in-store have a Wi-Fi capable device in their pocket (Source: Retail Touch Points)
- 64% of hotels now offer free Wi-Fi. (Source: Hotel Chatter)
- 50% of consumers feel comfortable making a large purchase in-store if Wi-Fi access is available. (Source: Accenture)
- By 2017, 60% of carrier network traffic will be offloaded to Wi-Fi. (Source: Wireless Broadband Association)
- 71% of all mobile communications flows over Wi-Fi. (Source: Wi-Fi Alliance)
NFC Statistics
- By 2018, an estimated 1.9 billion phones worldwide will be NFC-enabled (Source: Statistia)
- 75% of shoppers want to use NFC technologies while in store, preferring NFC’s speed, efficiency and user control (Source: Strategy Analytics)
QR Code Statistics
- 83% of North American consumers are aware of QR codes(Source: BrandSpark International)
- 1 in 5 smartphone users have scanned a QR code with their mobile device(Source: MarketingCharts)
SMS Statistics
- SMS coupons are redeemed 8% more than emailed coupons (Source: CMO Council)
- 98% of all SMS messages are opened, but only 20 per cent of emails are looked at (Source: VentureBeat)
- 99% of text messages are read and responded to within 90 seconds of receiving them (Source: DigitalMarketingMagazine)
- SMS sees an engagement rate 6-8 times higher than email marketing (Source: 60secondmarketer)
- Brands using SMS successfully reach 95% of smartphone and non-smartphone users. (Source: GoMoNews.com)
- 90% of users who enroll in an SMS loyalty program feel they gained value from it. (Source: Hipcricket)
Mobile Commerce and Engagement Statistics
- 71% of consumers receiving a quick brand response on social media say they would likely recommend that brand to others (Source: Forbes)
- 80% of shoppers admit that they’re more likely to purchase from and interact with a brand that offers an engaging mobile experience (Source: Huffington Post)
- 78% of small businesses attract new customers through social media (Source: Relevanza)
- 62% of shoppers search for deals digitally for at least half of their shopping trips (Source:GMA/Booz & Company Shopper Survey)
- 55% of US Internet users will redeem a digital coupon or code at least once per year (Source: Digital Marketer)
- 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message (Source: Mobile Audience Insights Report from JiWire)
- iTunes App Store now has 1.2 million apps, and has seen 75 billion downloads to date (Source: TechCrunch)
- Forty-two percent of mcommerce sales come through apps (Source: Internet Retailer)
- Mobile app store revenues worldwide are projected to grow to US $76.5 billion in 2017 (Source: CMO Council)
- 44% of consumers say that they would like brands to deliver deals and coupons to their mobile devices (Source: CMO Council)
- 53% of the “on-the-go” U.S. audience is willing to exchange their location in exchange for more relevant content and better information, including mobile deals (Source: JiWire)
- More than 33.3 million U.S. consumers already engage in shopping-related activities on their mobile phones, 7%, or 2.3 million, of those consumers have made a purchase on their devices, the report finds (Source: Experian Simmons, Mobile Consumer Report)
- 87% of millennials always have their smartphone at their side, day and night. 78% of millennials spend over 2 hours a day using their smartphones. 68% of millennials consider their smartphone to be a personal device (Source: CMO Council)
- 46 percent of consumers have used their phone to get product information while in a store (Source: Briabe Media)
- 56 percent of people believe mobile can make the shopping experience more enjoyable (Source: Lightspeed Research)
- 13.1 million consumers access retail content via mobile phones with 8.2 million of those visiting mobile commerce websites (Source: comScore/Millennial Media Mobile Retail Study)
- 67 percent of retailers see value of having customers use their smartphones within the store and 41 percent said they perceive a lot of value in mobile in-store (Source: RSR Research)
- Within the 49% of mobile users who have made a mobile purchase in the last six months, 84% look for local retailer information, 82% find online retailers, 73% find a specific manufacturer or product website, 71% learn about a product or service after seeing an ad, 68% find the best price for a product or service, and 63% search before purchasing in a store or from a catalog (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
- 75% of heavy mobile users said mobile search makes their lives easier, 63% said access to mobile search has changed the way they gather information, and 32% said they use mobile search more than search engines on their computers (Source: Performics Mobile Search Insights Study, conducted by ROI Research)
- Over 70% of iPhone owners report using applications or their smartphone’s web browser to help them while shopping in-store, and 41% are making purchases directly from their phones (Source: Chadwick Martin Bailey and iModerate Research Technologies)
- 78-84% of consumers now rely on their social networks when researching new products (Source: IBM Report)
- 62% of smartphone users said they have purchased physical goods from their mobile devices in the last six months (Source: Adobe Survey)
- 69% of retail executives said mobile is an important strategic initiative (Source: NRF)
- 79% of smartphone users found it useful to download mobile coupons to their phones (Source: Accenture, reported by Internet Retailer)
- 73% of consumers find it useful to receive an instant coupon as they pass by an item in a store (Source: Accenture, reported by Internet Retailer)
- 56% of shoppers with smartphones believe using their phone during the shopping experience will make it more enjoyable (Source: Accenture, reported by Internet Retailer)
- 73% of shoppers with smartphones prefer to reference their mobile device while in-store rather than ask a sales associate for help (Source: Accenture, reported by Internet Retailer)
- 71% of Generation Y respondents (approximately 16-31 years old) said they use mobile coupons to get e-commerce discounts (Source: Cognizant Technology Solutions and RIS News)
- 62 percent of consumers use their smartphones to search for a store location or directions, 40 percent search for price and product information, 38 percent check the status of an order, and, while in store, 32 percent browse product reviews (Source: IDC Survey)