Complete Mobile Marketing Options
Having a mobile marketing campaign in place is something every business owner should have to engage with their customer base. The growing number of mobile users worldwide provides an almost endless supply of potential prospects and new leads that can be marketed to using mobile devices and smartphones.
There are generally a few main types of mobile marketing campaigns that can be integrated with your organisational marketing strategies. These are:
- SMS Marketing,
- Mobile Websites,
- Mobile Apps,
- QR Code and
- NFC marketing, as well as
- Mobile Wallet Loyalty programs.
Each of these can be used independently in your strategic mobile marketing strategy, but work best as part of an integrated attack on your market.
QR Code and NFC Marketing
These square codes and small programmable chips provide a seamless link between traditional and mobile advertising. When QR Codes are scanned and NFC tags are tapped, the user will be directed to specific content or encouraged to download a virtual business card or coupon.
SMS marketing has proven its longevity and is still a top tool for mobile marketers, and will be for a long time yet. You can use SMS marketing to send out mass messages about promotions, new products or business updates as well as schedule appointment reminder messages or even send birthday greetings to your top clients.
This can also be used as a great way to interact with your audience via text-to-screen features with personalisation.
Often dubbed as the centre of any mobile marketing campaign, they allow the mobile-focused customer to engage with your business. A mobile website will have improved functionality, usability and quick loading times and mobile websites are optimized for viewing on any mobile platform, be it Apple, Android or Windows.
Features like tap-to-call, social media, mobile payments/stores, tap-to-map, text boxes, image boxes and a lot more are available features for mobile websites. It’s important to note that sometimes mobile websites are also considered as mobile web apps and can compete with a native mobile app in terms of price, availability, and functionality.
Let us not forget an ever increasingly important facet of mobile marketing. The mobile app. Touted to take over the role of websites in the next 10 years, mobile apps are fast becoming the tool of choice for engaging with your customers. Be they new customers or loyal existing customers. Think about it. If you receive a push message on your smartphone versus an email in your inbox amongst a hundred other emails…..which will you be most likely to open and read? Yes, over 95% of mobile push messages originating on a mobile app are opened, compared to less than 10% of emails sent to Inboxes.
Mobile Wallet Loyalty
Loyalty programs allow the business owner to provide coupons, discounts, news updates, stored valued cards or even digital business cards to the consumer directly to the lock-screen of their
Mobile Wallet programs (a great example of a new and strong competitor to this market is Bucqi) allow the business owner to provide coupons, discounts, news updates, stored value cards or even digital business cards to the consumer directly to the screen of their smartphone customer. Couple a mobile wallet with proximity based solutions and when a customer walks past a specific pre-determined location, they are instantly sent a message that is engaging and relevant to where they are.